The generation that will change the world is the generation the world can't change.

I think we all want to make a difference in the world, at least I hope we do. The recognition to do something great comes from, in my opinion, the great commission from God. We want to be movers and shakers. 


Personally, I would love to do something that shakes things up. I've spent a majority of my life complaining about something, so it would be nice to actually do something about it. My degree in public relations will give me that opportunity to make a difference. 


Sure, I probably won't spend years in a third world country trying to end world hunger or create world peace, but when did that became the only thing to be changed? By continually following God's plan, or doing my best, I think that I'm in the position to be revolutionary. 


By this point, you're probably wondering where I'm going with this. I am, of course, going to discuss the Invisible Children/Kony 2012 fiasco and all the viral implications. 


The Invisible Children organization exists to help children affected by Joseph Kony. Basically, this guy is bad and in the middle of the night he steals children for his army. Not cool. Recently, Invisible Children exploded with their campaign "Kony 2012."

The above video was released and attracted more than 80 million views. It hit 31 million on March 13 alone. Most experts believe the simple and universal themes contributed to its massive success. Most videos that go viral are shorter, which adds to the impact this video clearly had on viewers.


Unfortunately, with any great thing, something negative follows. Soon after, Invisible Children's finances were examined and questioned based on how much they generate and how little they put to the cause. In reply, they released this video to explain their situation. 


Basically, there an organization designed to raise awareness and they explained that. After releasing the video, it seemed as if they had handled the crisis appropriately and it would die down. Until this happened. 

Jason Russell, director of the Kony 2012 video, lost it. Publicly. Apparently the stress of the scrutiny got to him and he had a mental breakdown. Unfortunately, he's going to be hospitalized for a few weeks. While his case is sad, it's leads to an important thought.


If you're going to do something huge and try to make a difference, there will always be haters. I recently spoke with a sports blogger who told me that if you don't have people against you, you're not being loud enough. Pretty revolutionary.


You're probably asking what does this have to do with Chelsea Nicole Cummins, future PR practitioner? Absolutely nothing. 


I kid, I kid. It has everything to do with my future. If I end up working for an organization like Invisible Children, I need to know that there will be backlash for what I put out. I just need to be creative and be prepared. These two aspects are crucial. 


This article basically says the same thing. Be prepared for success, have reliable spokespeople who are prepared and prepare for close scrutiny. Sure, it makes my job harder to prepare for backlash, but then again it's necessary so I don't end up releasing statements about my boss running naked in the streets screaming profanities. 


I want to make a difference and I want to do it right.