Putting the PR in professional

Public relations is a profession with a multitude of responsibilities. One of the most important and commonly overlooked is professional development. Students enter this major eagerly anticipating when they can begin planning special events and making a difference by helping nonprofits with writing, design and promotion.

Few arrive at Waynesburg and think, "wow, I can't wait to attend some great conferences." Actually I don't think anyone says that. I sure didn't. It wasn't until my first PRSA Pittsburgh Professional Development Day during my freshman year that I realized I loved learning about the profession as much as I enjoyed practicing it. 

Go ahead, say it. I'm a huge nerd. I know. Nothing inspires me more creatively than hearing an industry professional share their insight and offer advice on how to replicate their success. I think this love of knowledge will help me be successful one day because I never believe that I know everything and I know I can always improve. 


This week at Waynesburg University was our second annual Public Relations Week. Embracing the need for professional development, the PRSSA Chapter diligently works to bring in speakers that will directly benefit all those who are interested. While some members don't see the value, I've learned a lot this week. I leave each presentation with pages full of notes with ideas for the future. 


By far, my favorite presenter this week has been Melissa Monk. While her background isn't PR specific, she discussed the importance of branding and networking. Her essential advice was crucial to everyone intending to enter the work force. 


While she included a lot of great information, her discussion on Linked In was my favorite part. 

While listening to her presentation, I took copious notes and made a to do list of things to update on my Linked In. I learned I need to include all experience to show that I'm well-rounded and a multitasker. Your profile should reflect the professional you. 


Her advice made me  realize there are so many more things I could learn about Linked In, so I scoured the Internet machine and found this rad video.

Not only does it give an overview (which I needed), it shows another way to use the social medium. The site is valuable for making connections and finding the right businesses to help you out. It shows you connections of who is right for you and how to narrow down what you find. 


Next, I found this article discussing how to optimize your business. Because at this point I'm selling myself, the advise is still valuable.

One speaker's presentation caused me to research an underutilized social media site and find ways to enhance my brand. The more speakers you see, the more you learn. While most people don't realize it, conferences and speakers are sometimes the greatest places to find inspiration. You just have to be willing to hear it.